Engagement Campaign for Camping & Education Foundation

Abstract

By Candace Wade, Communication and Spanish; Nick McMillan, Communication; Melissa Heise, Communication and Public Relations

Advisor: Michael Sharp

Abstract: Our team is responsible for producing, in the form of a written report, an effective social media strategy for the Camping & Education Foundation. This strategy should be based on industry best practices, reflect the Foundation's goals and target audience(s), and be relatively easy to implement and maintain - given the Foundation's limited resources and staff.