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By Sai Reddy, Medical Sciences; Bree Bode, Health Equity Initiative; Renata Schiavo, Health Equity Initiative; Carmelo Reyes, Health Equity Initiative; Stephanie Burke, Health Equity Initiative; Friso Van Reesema, Health Equity Initiative
Advisor: Renata Schiavo
Presentation ID: 285
Abstract: At the onset of the COVID-19 pandemic, populations across the United States of America were thrust into virtual platforms through which daily operations were conducted. Historically marginalized populations living in low-income communities have been experiencing "modern redlining" by broadband companies, and the COVID-19 pandemic increases the likelihood that their implicit bias practices go unquestioned. Health Equity Initiative took notice of this realm of inequities and took action. To explore this public health issue that exacerbates inequities, the team relied on secondary data (HEI member evaluation and literature) to participate in team building strategies, conduct a literature review, and produce a webinar. Through brainstorming activities and a review of secondary data, a needs-based webinar for 200 community representatives was implemented. Articles (n=6) were gathered from valid and reliable sources while (n=14) were collected from leading public health organizations such as Robert Wood Johnson Foundation, then summarized to produce an annotated bibliography. Subject matter experts (n=3) were recruited to present during the webinar entitled, "Modern Redlining: Recognizing Impact of Digital Redlining & Implicit Bias." At the conclusion of the program, a webinar evaluation for attendees qualitatively and quantitatively measured the efficacy and practicality of the intervention. This webinar was designed to build capacity for attending organizations to learn more about modern redlining as well as implicit biases as they relate to promoting health equity with the mission of educating these organizations, their populations of interest, and stimulating social change to avoid both barriers to health.