Using cultivation theory to understand stereotypes presented in the media


  • Robin Springer


When you think of stereotyping, what is the first thing that comes to mind? Is it the gender roles like the housewife vs the working husband? What about racial stereotyping? People are constantly bringing up the idea of lead roles in media being given to people who are not caucasian and sometimes not male either. I will explain certain aspects of stereotyping through the cultivation theory with the goal of addressing the current issues in stereotyping.

Author Biography

Robin Springer

UC Blue Ash