Communication Theory and Typographic Research

Authors

  • Randall Harrison

Abstract

The term " typographic research" may be taken in three related but quite different senses: 1) as in testing scien tific hypotheses, 2) as in artistic exploration, and 3) as in critical, historical, or analytic examination. Working primarily within the framework of scientific research, the authors attempt to sketch typographic research within the broader picture of scientific theory building. T hey recast a few familiar aspects of typographic decision-making into the framework of communication theory. The primary goal of the article is to suggest what might be useful for a theory of typographic communication, including research needs and criteria for arranging a hierarchy of research goals.

Author Biography

  • Randall Harrison
    Randall Harrison is assistant professor in the department of communication, Michigan State University (East Lansing, Mich. 48823). He spent ten years as a professional communicator (wire service reporter, magazine editor, and TV art director and news editor) before completing his Ph.D. in communication at Michigan State University. His research explores nonverbal communication and he currently teaches courses in communication design, nonverbal communication, information theory, and a doctoral seminar in message system analysis.

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Published

1967-04-01

Issue

Section

Journal Article