How is Race Communicated by a Reproductive Healthcare Organization? Visual/Textual Content Analysis and Insights from a Black Woman DEI Administrator

Main Article Content

Hope Johnston-Holm
Oneya Okuwobi


Record ID: 321

Type: Poster Presentation (in-person)

Advisor: Oneya Okuwobi

Abstract: Since the 2020 Black Lives Matter demonstrations, many healthcare organizations have increased their investments in Diversity, Equity, and Inclusion (DEI) initiatives to address on-going and historical race-based inequities. But what racial ideologies are these initiatives reflecting, and do they actually improve the everyday experiences of POC who are patients, healthcare professionals, or in the community surrounding a clinic? To gain insight on the matter, I did a content analysis on a Midwestern reproductive healthcare organization (RHO) for images or text regarding race from their Facebook and website. This analyzed RHO’s external communications on race. I also interviewed a Black healthcare DEI administrative professional in RHO to understand internal communications on race. The outcome of my work will help shine a light on racialized experiences in healthcare to the sociological field of organizational racial ideologies. This project also furthers my understanding of nonprofit and DEI initiatives intended to address racial inequities.

Article Details

Category: Community & Cultural Connections
Author Biography

Hope Johnston-Holm, University of Cincinnati

Major(s): Sociology