Resilient Communities Marketing and Promotion

Abstract

Record ID: 313

Award(s): Excellence in Research Mentoring; Excellence in Research Communication

Student Major: Communication

Project Advisor: Michael Sharp

Abstract: In the nonprofit sector, it can be difficult for smaller organizations to obtain consistent funding and assistance. They are often fueled by passion from the creators of the organizations. Resilient Communities is run by Robert Eastman Johnson, a graduate from the University of Cincinnati with a Bachelor's in Urban Planning & Design as well as a Master's in Community Planning. Resilient Communities strives to tackle projects as they are able, but are currently a small team with limited funding. Our team served Resilient Communities by using our prior design experience to create fresh and creative marketing materials to be used for reaching out to potential partners of the organization. We focused on showcasing specific projects for partners that may have specific ties to the types of projects. In addition, we have assisted in updating existing materials like the Resilient Communities website or providing feedback on social media postings that interns are creating while on their trip in Morocco. Finally, we assisted other teams working with Resilient Communities in marketing related challenges Our final deliverable consisted of five reusable templates that were created with the focus of partner outreach in mind, one long form video for use in summarizing Resilient Communities, and some updates to the website for clarity and ease of use. This allows the Resilient Communities team to focus on other projects while still expanding their marketing outreach.