Developing and Implementing a Flipped Classroom for Business Communication

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Krysten Nicole Stein

Abstract

I will explain the development and implementation of my flipped classroom specifically for Business Communication. From experience teaching both in-person and fully web-based courses, I knew the flipped classroom needed to incorporate aspects from both formats. When structuring the course, I wanted to allow students multiple means of assessment for grading. I also knew I wanted a more fluid assessment piece in regards to timing, and I wanted to focus on organizing and structuring content both in written and spoken formats. Based upon my experience, Survey Monkey evaluation results, and the Department of Business Communication’s course evaluations, the flipped classroom evaluations were the highest both quantitatively and qualitatively that I have received. Students from the flipped course section had positive feedback specifically in regards to the lecture videos, guest speakers, and in-class activities

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Section
What works in the classroom
Author Biography

Krysten Nicole Stein, University of Cincinnati, Department of Communication

Krysten Stein is a double graduate of the University of Cincinnati. In 2011, she obtained her Bachelor of Arts in Communication with two minors: one in Psychology and the other in Women’s Gender and Sexuality Studies. In 2012 she completed her Master of Arts in Communication.

Throughout Stein’s college experience and post college career, she has held communication, marketing, recruiting, advising, and teaching positions at Cincinnati Children’s Hospital Medical Center, the Literacy Network of Greater Cincinnati, the Architectural Foundation of Cincinnati, Northern Kentucky University, Gateway Community and Technical College, the University of Colorado, and ELS Educational Services Inc.

Stein currently holds the position of Program Coordinator in the College of Engineering and Applied Science and teaches Business Communication at UC. She enjoys a good dance session, independent films, live music, art museums, traveling, and trying new food.

References

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Retrieved September 11, 2015, from http://flipped.wiki.usfca.edu/file/view/The Flipped Class-Myths vs. Reality - THE DAILY RIFF - Be Smarter. About Education..pdf/514204618/The Flipped Class-Myths vs. Reality - THE DAILY RIFF - Be Smarter.

Brubacher, J., & Rudy, W. (1997). Higher education in transition: A history of American

colleges and universities (4th ed.). New Brunswick, N.J., U.S.A.: Transaction.

Fitzpatrick, M. (2012, June 25). Classroom Lectures Go Digital. Retrieved August 31, 2015.

"Flipping" a class. (n.d.). Retrieved August 31, 2015.

Freeman Herreid, C., & Schiller, N. (2013). Case Studies and the Flipped Classroom. Journal of

College Science Teaching, 62-66.