The Development of CBS News 36

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Published: 2026-03-25
DOI: https://doi.org/10.34314/qayvgd92

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Rudi Bass

Abstract

Production of legible typography on the television screen is affected by technological va ri ables unknown to the printed media. Specifi c problems of type distortion and decay in television transmission are described. To counteract these problems the Graphi c Arts Department of CBS News experimented with various typefaces and developed CBS News 36; research results ar(' illustrated and discussed.

Article Details

Issue

Vol. 1 No. 4 (1967): Volume 1.4

Section

Research Article

Author Biography

Rudi Bass

Rudi Bass is director of graphic arts for CBS News (524 West 57th Street, New York City 10019). He has been an art director for The New York Times and two advertising agencies: McCann Erickson, and Batten, Barton, Durstine & Osborn. His life-long concern for type and its relation to other visual elements dates back to the Vienna Kunstgewerbeschule and early studies of Swiss typography.

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