Designing the Initial Teaching Alphabet in Five Typeface

Abstract

Although use of i.t.a. (Initial Teaching Alphabet) in schools is growing, its use in printed materials is handicapped by inadequate adaptation to typeface designs. This study involved designing the i. t.a. alphabet for five well-known typefaces: Century Schoolbook, Baskerville, Melior, Helvetica, and Optima. The process is briefly described and the new alphabets are illustrated.