The House-style of The Netherlands PTT

Abstract

"House-style" is defined as the aesthetic ordering of all facets of a corporation’s business, both public and private. The origins and history of The Netherlands PTT house-style is briefly traced from the pioneer work of Jean Francois van Royen (circa 1910) through Dr. Hein van Haaren’s direction today. Examples of stamp and booklet design through this period are illustrated.