Excerpt: Simplifying the ABC's

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Published: 1975-01-01

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Jay Doblin

Abstract

How efficient is the roman a lp habet? Not very in an age when man-to-man and man-to-machme exchanges are so vital to our communication processes. The efficiency of the alphabet is discussed in terms of information theory, and a new system of letterform design-an extension of the familiar sevenstroke electronic numera ls-is proposed.

Article Details

Issue

Vol. 9 No. 1 (1975): Volume 9.1

Section

Research Article

Author Biography

Jay Doblin

Jay Doblin (233 East Ontario St., Chicago, IL 60611) began work with Raymond Loewy Associates. In 1955 he assumed directorship of the Institute of Design at Illinois Institute of Technology; ten years later he became senior vice president of Unimark International. Since 1972 Doblin has been consulting directly with various firms, including JCPenney, Gillette, and Design Planning Group. President and chairman of the American Society of Industrial Designers from 1957 to 1959, he was elected to ASID fellowship in 1958.

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