A Different Look at Typography

Authors

  • Jean Larcher

Abstract

Despite the mechanization and mass production of typography, some letter design still retains the aesthetic qualities of individual, hand-executed design. My work is influenced by studies of calligraphy and optical illusions. In addition, the innovative lettering of American graphic artists has shown me semantic influences of letter design in which form contributed to meaning. Nowhere is this concept more alive than in the logotype, the letterform symbol that reflects the essence of a company or institution.

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Published

1979-04-01

Issue

Section

Journal Article