How Long Has This Been Going On? Harpers Bazaar, Funny Face and the Construction of the Modernist Woman

Abstract

context of post-war American consumer culture. Funny Face offers a prescient glimpse into the ways women understood the fashion magazine and, consequently, modernist form language, as a purveyor of fantasy, cultural capital and a restrictive, mass-mediated femininity. Approaching modern design from this vantage suggests the female boss as a primary site of modernist experimentation.