Good Design is Good Social Change: Envisioning an Age of Accountability in Communication Design

Abstract

Using typography as its exemplar with its lack of clear performance criteria, this article questions what is good design and how to measure a designer's accountability. Evaluation criteria are teased out from various perspectives: credibility, ease of use, stakeholder inclusion in the design process, respect for cultural dimensions and whether it adds to humanity and/or the environment. The article concludes with steps to social change.