Targeted Communication to Reduce Antibiotic Prescription

Authors

This paper reports a commissioned project to design targeted communication materials to attempt to reduce antibiotoc prescription rates.

Regina Hanke

Regina Hanke began her career in London as a graphic designer. After years with The Partners in London where she learned that good ideas can create a market pull, she worked for MetaDesign in Berlin where she acquired profound knowledge of branding and corporate design processes working for international corporations. Her last engagement as an employee at Frog Design introduced her to research as an integral part of every product development process. Equipped with extensive experience, an additional degree in marketing, and a passion for brands and design, she founded Lindgrün GmbH together with Wolfgang Hanke in 2006.