Research-Led Pluralist Typographic Practices: Case Studies from South Asia

Abstract

This article is grounded in an exploration conducted by the author on publishing as a platform that brings intercultural communication, pluralism, graphic design and typography into productive dialogue with each other through engaged (in social and political issues; in creative, educational, and critical practice) and situated (local communities; international networks of editors, translators, designers, illustrators, publishers, and readers) design research frameworks and practices. This has resulted in an exploration of spaces in which new kinds of documents can be created, with, by and for marginalized publics, and, conversely, how the production of new texts and images creates spaces that enable emancipatory, temporary, or subversive practices to occur that suggest new directions for the practice of typography and typographic frameworks. This exploration through design research and practice, is framed by the author’s own context, as that of a South Asian designer and researcher, working in the Global North. Some of the initial thinking in this article was explored in a chapter for The Routledge Companion to Design Research — 2nd Edition. The article takes a holistic, post-disciplinary approach to graphic design and typography aiming to challenge notions of graphic design as purely aesthetic or craft-based, or as concerns of form and function. It calls for a shift in considering the wider politics and contributions of visual language — graphic design and typography specifically — to societal change. Additionally, it reframes research-led practices (and thereby visual language and typography), not as an elite activity but as a human practice that emerges as curiosity and intent. Such an approach is critical to undertake considering a global health crisis, climate emergency and with issues of conflict and social injustice where communication plays a pivotal role. The article concludes that how we approach design research and practice needs to be rethought so that it makes a meaningful contribution to planetary issues.