A Seat at the Table: Designing for AI with Strategy, Vision, and Collaboration

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Syashi Gupta

Abstract

The speed at which artificial intelligence technology is integrated into products to ease user flows is redefining the role of designers, giving rise to specialized “AI designers” or “AI design specialists.” In this article, I explore the evolving responsibilities of designers in the AI landscape, emphasizing the critical need for deep collaboration with engineering, legal, and product teams. Drawing from direct experience, I highlight the challenges of translating complex AI capabilities into user-centric, valuable product features, especially within established organizations grappling with legacy systems and lengthy development cycles. Key takeaways underscore designers’ need to possess strong data literacy, continuously learn in a fast-paced field, and strategically advocate for AI applications that address genuine user needs. I outline the essential skills designers must cultivate, the opportunities presented by adaptive AI interfaces, the high stakes involved in ­responsible AI development, and the pressing questions the design community must address to shape a human-centered AI future.

Article Details

Section

Dispatches from Industry

Author Biography

Syashi Gupta, SAP

Syashi Gupta is a product designer passionate about AI design systems, responsible generative AI, and creative cross-functional collaboration. With over a decade of experience designing complex tools across the creative and enterprise space, she currently works at SAP, shaping ethical and scalable AI experiences. Previously, she led design for flagship generative features at Adobe, including background generation and AI-powered object removal in Photoshop and Lightroom. Syashi holds degrees in Information and Communication Technology and Graphic Design, and her master’s thesis explored agency, trust, and interpretability in generative adversarial networks (GANs). She thrives at the intersection of usability, technical fluency, and ethical design. Syashi is always curious, and is often seen peering through her optimistically-­pessimist glasses to judge new AI releases before they (inevitably) try to take her job.

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