A Shifting Practice Paradigm Meets a Persistent Curriculum Paradigm

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Meredith Davis

Abstract

There is little debate that the demands of professional design practice and design research today are significantly different from the 20th century when modern graphic and industrial design programs first entered liberal arts colleges and universities. Currently, there is much academic discourse regarding the new outcomes for which today’s designers are ­accountable under an ongoing shift in the nature of professional practice. However, design cannot fully address a new practice paradigm if design educators do not also rethink a persistent curriculum paradigm from the industrial era. This article argues that new course outlines alone are insufficient in overcoming the implicit messages about design practice delivered through the historical structure and pedagogy of college and university design programs.

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Invited Article

Author Biography

Meredith Davis, North Carolina State University

Meredith Davis is Emerita Distinguished Alumni Professor in the College of Design at North Carolina State University, where she served as Graphic Design department head and director of the PhD in Design program. She taught at the college level for 40 years, first at Virginia Commonwealth University and then at NC State. She is an AIGA Fellow and Medalist, Holladay Medalist, and NASAD Fellow. She served as president of the American Center for Design, co-authored the NASAD design accreditation standards, and conducted more than 100 curriculum reviews and consultations. She is the author of several books, including Teaching Design, and numerous articles, including the AIGA Design Futures Papers. She was principal in the firm Communication Design from 1979–1989.

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