Design Research Pioneer Josef Albers: a case for design research

Authors

  • Mike Zender

Abstract

A lot of design has happened since Josef Albers produced his massive work Interaction of Color in 1963 (Albers, 1963). Communication design has grown from a toddling discipline full of confidence to an adolescent exploring new territory. Albers' color teaching in design school, articulated 52 years ago just as Graphic Design was emerging as a professional discipline, had a formative influence that has been as widespread as it continues to be lasting. Today, as design research is becoming normative in practice, this article revisits Albers not for his teaching, which is well understood, nor for his art, which is famous, but for his research. Josef Albers can be viewed as a pioneering design researcher of the first order and Interaction of Color can be read as the one of the earliest published records of a body of design research and principles derived from it. In this light, Albers' work might be worthy of emulation in its focus on a key topic explored through sustained, systematic, empirical study that produced generalizable knowledge and kept practice before theory. The article observes that design, far from building on Albers' research legacy, has largely failed to produce works of similar quality or influence to his groundbreaking work 50 years ago.

Author Biography

  • Mike Zender
    Mike Zender is Professor of Design at the University of Cincinnati. Professor Zender is a past president of Cincinnati AIGA (American Institute of Graphic Arts) and in 2009 was named a National Fellow of the AIGA for his contributions to design and design education. He has written two books on design, more than 25 journal articles, and in 2013 became editor of the 48 year-old communication design research journal Visible Language. Mike's research on communication through simple symbols such as icons and pictograms, specifically in the medical domain, and the application and testing of these in global cross-cultural communication, is uncovering principles for communication design and design research.

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Published

2016-04-01

Issue

Section

Journal Article